As we rapidly approach the end of the year, this is the time when companies think back on what happened of more or less positive in 2018. A balance is made, but not just that. During these days, the paths that will guide the strategy of the coming months start to take form.
Therefore, in this edition, we will highlight brands that already have their eyes set in the future, such as Adega Mayor, which decided to promote an event for a greater cause right in the middle of LX Factory. The brand celebrated São Martinho with an original social solidarity action. The proceeds of the event, featuring Portuguese music, were offered to the Conversa Amiga Association, whose mission is to support individuals in situations of loneliness and exclusion.
Then we travelled all the way to the North of the country to visit the bysteel factory, building company of the dst group that is standing out in the international market with its "haute couture" projects. Our team "deconstructed" the strategy of that which is already the fifth largest exporter from Braga!
Under the section “Economia + Criativa” we go behind the scenes of Fidelidade's advertising campaign, which presents the insurer’s role when calamities happen.
Closing the episode, we jump to the other side of the Atlantic, more specifically to São Paulo. The city was chosen by Zippy to open its first store in the Brazilian market. The children’s fashion brand of Sonae reveals us their internationalisation strategy and the how they adapt their collections to the countries where it is present.